Senior Vice President, Audi After Sales
Peter Donnellan is Senior Vice President Audi After Sales, at Audi of America with responsibility for enhancing the dealership experience and Audi customer satisfaction in the service and parts arena.
Having joined Audi in 2011 as Director, After Sales, Donnellan has been working with Audi of America field staff and Audi dealers across the United States to inculcate a culture of increased emphasis on boosting treatment of Audi owners and creating customer delight after the sale. This is an increasingly important emphasis for the company because of its potential for enhancing appreciation for the Audi brand, customer loyalty in subsequent vehicle purchases, values of Audi vehicles at resale, and increased parts sales and higher profitability for Audi dealerships. He was named Vice President Audi After Sales in 2015.
Donnellan brought with him to Audi an appreciation for the importance of after sales that he developed during a 21-year stint with Lexus, an early leader in customer satisfaction in the premium-car market. He rose to customer-operations manager for the brand’s southern region, based in Atlanta.
He began in the industry at a local Chevy dealer at the age of 16, worked after college as an auditor at Honda, and got in on the ground floor of Honda’s creation of the Acura luxury brand.
Donnellan is a native of Oak Park, Illinois.