As the Official Automotive Partner of Major League Soccer, Audi has joined with MLS in one unified goal — to support the next generation of American soccer. In addition to its role as presenting sponsor of the MLS Cup Playoffs, Audi also partnered with MLS to create the Audi Player Index so that in near-real time, fans can track their favorite players’ stats.
In February 2017, Audi of America announced its commitment to D.C. United as the official naming partner of the club’s new Washington D.C. soccer stadium, Audi Field. Opening in 2018, the state-of-the-art, Audi-branded facility will also host a variety of sporting, music and cultural events along D.C.’s newly developed southwest waterfront district.
The Super Bowl also continues to be a national platform for Audi to showcase its creativity and voice. Audi was the first luxury auto maker to begin advertising in the game nearly a decade ago. Audi has inspired and humored millions through ads that have featured everything from vampires undone by LED lighting, to prom nights emboldened by the S6, to astronauts reinvigorated by a four-wheeled rocket, or most recently, by connecting with consumers around the powerful and positive message of progress as it relates to pay equality.
Audi and its dealers have partnered with the Chicago Cubs in a naming-rights deal at Wrigley Field with a premier space known as the Audi Club, and with the New York Yankees as official luxury automotive partner.