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Audi in sports

As the Official Automotive Partner of Major League Soccer, Audi has joined with MLS in one unified goal — to support the next generation of American soccer. In addition to its role as presenting sponsor of the MLS Cup Playoffs, Audi also partnered with MLS to create the Audi Player Index so that in near-real time, fans can track their favorite players’ stats.

In February 2017, Audi of America announced its commitment to D.C. United as the official naming partner of the club’s new Washington D.C. soccer stadium, Audi Field. Opening in 2018, the state-of-the-art, Audi-branded facility will also host a variety of sporting, music and cultural events along D.C.’s newly developed southwest waterfront district.

The Super Bowl also continues to be a national platform for Audi to showcase its creativity and voice.  Audi was the first luxury auto maker to begin advertising in the game nearly a decade ago. Audi has inspired and humored millions through ads that have featured everything from vampires undone by LED lighting, to prom nights emboldened by the S6, to astronauts reinvigorated by a four-wheeled rocket, or most recently, by connecting with consumers around the powerful and positive message of progress as it relates to pay equality.

Audi and its dealers have partnered with the Chicago Cubs in a naming-rights deal at Wrigley Field with a premier space known as the Audi Club, and with the New York Yankees as official luxury automotive partner.

Media contact

Bianca Bucciarelli


July 07, 2020

Audi of America and Major League Soccer celebrate the 2020 season and reignite commitment to youth development in North America

Audi of America and Major League Soccer today unveiled a national television commercial to officially kick off the return of the League’s milestone 25th season and the second season of “Audi Goals Drive Progress,” a league-wide, multi-year initiative to elevate the game of soccer in North America by supporting MLS club academies create...

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August 02, 2017

Audi hits the track with Major League Soccer All-Stars in Chicago

Audi joined Major League Soccer All-Stars at the Autobahn Race Club in Joliet for an exclusive track day in celebration of the game today at Soldier Field.

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June 07, 2017

Audi continues to elevate soccer intelligence with the Audi Fan IQ, launching June 7

Today, Audi of America further cements its commitment to soccer with the launch of the Audi Fan IQ, an interactive platform that measures Major League Soccer fan knowledge.

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