Entertainment & culture

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Audi in entertainment & culture

Progressive luxury isn’t about competing for attention. It’s about winning admiration. Audi brand and lifestyle campaigns continue to sharpen the meaning of progressive luxury – and what Audi stands for as a brand. Audi is not just leading the luxury conversation. It’s leading the cultural conversation too.

Audi has a long legacy supporting the arts, whether as a partner of the American Film Institute’s AFI Fest or as the official sponsor of the Emmy awards.  Audi also continues to play a role on the silver screen as the vehicle of choice for when Iron Man really wants to fly. It’s no surprise that Tony Stark – an engineer and innovator himself – chooses to drive the next generation Audi R8.

As a brand built in innovation and design excellence, relationships in the progressive arts and culture are a natural fit. For three years running, Audi has supported the Whitney Museum of American Art, aligning the brand with one of America’s most celebrated and innovative cultural institutions.

Media contact

Bianca Bucciarelli


June 19, 2019

Audi and Sony Pictures Entertainment team up on "Spider-Man™: Far From Home" digital content

Audi has teamed up with Sony Pictures Entertainment to release exclusive digital content ahead of this summer’s upcoming film, “Spider-Man: Far From Home.”

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April 18, 2019

Audi teams up with Marvel Studios on "Avengers: Endgame" digital short featuring Captain Marvel

Audi and Marvel Studios are back together, this time with a humorous digital short in anticipation of “Avengers: Endgame.”

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September 13, 2018

Audi returns as partner of the 70th Emmy® Awards

Audi of America returns for the eighth consecutive year as the official automotive partner of the Television Academy for the 70th Emmy Awards.

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