Entertainment & culture

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Audi in entertainment & culture

Progressive luxury isn’t about competing for attention. It’s about winning admiration. Audi brand and lifestyle campaigns continue to sharpen the meaning of progressive luxury – and what Audi stands for as a brand. Audi is not just leading the luxury conversation. It’s leading the cultural conversation too.

Audi has a long legacy supporting the arts, whether as a partner of the American Film Institute’s AFI Fest or as the official sponsor of the Emmy awards.  Audi also continues to play a role on the silver screen as the vehicle of choice for when Iron Man really wants to fly. It’s no surprise that Tony Stark – an engineer and innovator himself – chooses to drive the next generation Audi R8.

As a brand built in innovation and design excellence, relationships in the progressive arts and culture are a natural fit. For three years running, Audi has supported the Whitney Museum of American Art, aligning the brand with one of America’s most celebrated and innovative cultural institutions.

Media contact

Miranda Harper


June 20, 2017

New Audi A8 to Make Its Debut in ‘Spider-Man: Homecoming’

Movie fans worldwide will get an exclusive first look at the new Audi A8. The luxury sedan can be seen for the first time on-screen with the debut of ‘Spider-Man: Homecoming,’ in US theaters on July 7.

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February 02, 2017

Audi drives progress in Game Day spot with universal appeal

Audi returns to America’s biggest night in football with a powerful 60-second commercial called “Daughter.” Known for cinematic and memorable storytelling, Audi this year delivers a message of pay equality in the workplace, a theme of universal importance.

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January 30, 2017

Audi unveils new fellowship for women at the AFI Conservatory

Audi, a long-time supporter of the motion picture arts and the America Film Institute (AFI), recently announced a pivotal scholarship program that will expand opportunities for female storytellers.

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