Sara Whiffen

Vice President, Strategy and New Business

Sara Whiffen is Vice President, Strategy and New Business of Audi of America, Inc., beginning November 2020. Sara is responsible for driving forward the Audi of America business strategy and supporting overall global strategic objectives.

Sara joins Audi of America with more than 20 years of expertise in marketing, brand management and business analytics. She most recently founded and served as the CEO of Rohvi, a data-driven tech startup that created a platform for mid-tier luxury and above fashion retailers to increase retention through improved customer engagement and strategic sustainability.

Prior to Rohvi, Sara worked as a managing partner at Insights Ignited, designing and delivering a nationwide program for American Express business cardholders and oversaw strategy and new business for Toyota North America.

Sara holds a Bachelor of Arts in Political Science from University of Notre Dame and Master of Arts in International Economics from The Johns Hopkins University.