Vice President, Digital Business
Mirjam Abel is the vice president of digital business for Audi of America, Inc. and Audi Canada, beginning in June 2020. In this role, Mirjam is responsible to further improve the digital presence with new tools and platforms and establish a new revenue pillar for our business. She is leading the efforts for harmonizing and standardizing centrally developed platforms and regionalizing the content to North American market needs. Further, she leads the collaboration with AUDI AG, Group IT, and Volkswagen Group of America.
Previously, Mirjam served as the Director of Digitalization of Audi Canada since 2017 and was with AUDI AG for seven years prior to that, working in a variety of digital capacities. She started at AUDI AG in 2010 with internships in Customer Relationship Management before joining officially in 2011.
Mirjam is from Germany and holds a Bachelor of Science degree with a focus on Customer Relationship Management, Service Performance Management and Market Research from KU Eichstätt-Ingolstadt – WFI School of Management and a Master of Science degree with a focus on Business Administration from KU Eichstätt-Ingolstadt – WFI School of Management with a major in Marketing.
Mirjam resides in Northern Virginia with her husband and son.