Audi sets 56th straight monthly U.S. record with 9.9% gain in August 2015

  • Second-best sales month in Audi of America history
  • All-time best U.S. sales month for Audi Q5 SUV
  • All-new and technologically advanced Audi TT models off to strong sales start

 September 01, 2015 | HERNDON, Virginia -- Audi reported that its August 2015 sales increased 9.9% to 18,794 vehicles, a total that stands as the second-best monthly result ever in the U.S. market.

Audi achieved its best-ever August sales in the U.S. to mark its 56th consecutive monthly sales record. The previous August record was set in 2014 with 17,101 Audi vehicles sold. Through the first eight months of 2015, Audi U.S. sales rose 12.1% from last year to 130,063 vehicles.

August 2015 only trails the December 2014 all-time monthly record of 19,238 vehicles sold.

August results were bolstered by sales of Audi luxury SUVs, with a 40.9% increase for the Audi Q3, Q5 and Q7 models combined. The Q5 posted a 34.4% increase from last year, marking its best-ever sales month in the U.S. The Q7 posted an 8.4% increase from last August.

A key August 2015 sales highlight was the strong launch of the all-new Audi TT. In its first full month of U.S. market availability, the third-generation sports car line turned in a 259.3% sales improvement from a year earlier.

“The fast start for the technologically advanced Audi TT perfectly encapsulates the ingredients of Audi momentum over these past 56 months,” said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. “It is a story built on steady dealer investments, relentless new product development and a determination to be an industry leader in dramatic technologies such as the fully digital cockpit found in the TT models.”

The A3 model line achieved robust sales led by the Audi A3 Cabriolet models in August 2015. The compact premium models achieved a 31.2% increase over year-earlier sales. The Audi A7 model also performed well, with a year-over-year increase of 11.0%.

Audi holds the longest running monthly record sales streak in the premium car market according to a competitive sales report from MotorIntelligence.com.

AUDI US SNAPSHOT

--MTD--

--YTD--

Model Line

Aug '15 Actual

Aug '14 Actual

Yr/Yr % change

Aug '15 YTD  Actual

Aug '14 YTD Actual

Yr/Yr % change

A3

3,188

2,430

31.2%

24,260

12,329

96.8%

A4

2,541

3,233

-21.4%

18,306

23,349

-21.6%

A5

1,043

1,813

-42.5%

8,867

11,961

-25.9%

A6

2,022

1,927

4.9%

15,359

15,657

-1.9%

A7

757

682

11.0%

4,882

5,798

-15.8%

A8

441

436

1.1%

3,376

3,573

-5.5%

allroad

202

585

-65.5%

1,742

2,961

-41.2%

Q5

5,051

3,757

34.4%

31,417

26,874

16.9%

Q7

2,016

1,859

8.4%

12,480

11,740

6.3%

Q3

1,189

243

389.3%

8,602

243

3439.9%

R8

35

50

-30.0%

439

525

-16.4%

TT

309

86

259.3%

333

1,056

-68.5%

Total Audi Sales

18,794

17,101

9.9%

130,063

116,066

12.1%

Total CPO Sales

4,441

4,733

-6.2%

32,844

30,676

7.1%

About Audi

Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. The Audi Group is among the most successful luxury automotive brands globally. In 2016, AUDI AG delivered about 1.871 million Audi automobiles and broke all-time company sales records for the seventh straight year in the U.S. Visit www.audiusa.com or media.audiusa.com for more information regarding Audi vehicles and business topics.

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