Audi achieves second best month for U.S. sales with 11% gain in May 2015

  • Audi sales YTD through May up 11.7% to 75,353 vehicles
  • Best month ever for Audi A3 sedan, A3 Cabriolet
  • Demand for Audi SUV models increased 36.7% for the month

June 02, 2015 | HERNDON, Virginia -- Audi reported that its May 2015 sales increased 11.0% to 18,428 vehicles, a total that stands as the second-best month since the brand entered the U.S. market in 1970. May was also the 53rd consecutive month of record U.S. Audi sales.

The previous May record was set in 2014 with sales of 16,601 vehicles. The best month Audi has seen in the U.S. market came in December 2014 with sales of 19,238 cars and SUVs. Through the first five months of 2015, Audi U.S. sales rose 11.7% from last year to 75,353 vehicles.

A key driver of Audi sales gains for the month was the significant increase in demand for the A3 and S3 models that form the base of the Audi product lineup. May 2015 was best month on record for the A3 and S3 sedan models with 3,035 cars sold, as well as for the A3 Cabriolet with 458 cars sold. Combined, the 3,493 A3 and S3 sales trailed only the 4,280 sales of the popular Audi Q5 and SQ5 crossovers in the Audi results.

“A year after launching the new A3 models, we are seeing payoff from our bold decision to reimagine a key component of the Audi lineup and take advantage of a luxury car segment poised to take off,” said Scott Keogh, President, Audi of America. “The record sales for the A3 and S3 sedans, along with the A3 Cabriolet, show this was a risk well worth taking. And we aren’t done yet with the all-new A3 Sportback e-tron coming this fall as the first plug-in Audi.”

May represented strong demand for Audi luxury SUVs with a 36.7% increase in May sales encompassing the Audi Q3, Q5 and Q7 models. The Q5 posted an 11.6% increase from a year earlier, and the Q7 posted a 25.3% increase from last May. The Audi Q3 wasn’t available in May 2014.

Audi Certified pre-owned vehicle sales also achieved their second-highest total for any month and the best May ever with a 5.8% gain on 4,405 CPO vehicles sold. Audi CPO sales year-to-date increased 8.3%.

Audi holds the longest running monthly record sales streak in the premium car market according to a competitive sales report from MotorIntelligence.com.

AUDI US SNAPSHOT

--MTD--

--YTD--

Model Line

May '15 Actual

May '14 Actual

Yr/Yr % change

May '15 YTD  Actual

May '14 YTD Actual

Yr/Yr % change

A3

3,493

2,261

54.5%

14,423

5,283

173.0%

A4

2,785

3,123

-10.8%

10,684

14,034

-23.9%

A5

1,341

1,914

-29.9%

5,618

6,984

-19.6%

A6

2,027

2,151

-5.8%

8,978

9,719

-7.6%

A7

838

861

-2.7%

2,707

3,783

-28.4%

A8

416

432

-3.7%

1,870

2,049

-8.7%

allroad

223

327

-31.8%

1,076

1,619

-33.5%

Q5

4,280

3,836

11.6%

17,396

15,903

9.4%

Q7

1,823

1,455

25.3%

6,895

7,006

-1.6%

Q3

1,128

0

--%

5,380

0

--%

R8

73

52

40.4%

312

357

-12.6%

TT

1

189

-99.5%

14

745

-98.1%

Total Audi Sales

18,428

16,601

11.0%

75,353

67,482

11.7%

Total CPO Sales

4,405

4,162

5.8%

19,685

18,178

8.3%

 

 

About Audi

Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. The Audi Group is among the most successful luxury automotive brands globally. In 2016, AUDI AG delivered about 1.871 million Audi automobiles and broke all-time company sales records for the seventh straight year in the U.S. Visit www.audiusa.com or media.audiusa.com for more information regarding Audi vehicles and business topics.

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