Audi, Applied Information and Temple launch C-V2X school safety development program in Georgia

  • Direct cellular vehicle-to-everything (C-V2X) signals to alert drivers when they are entering school zones or near school buses
  • Technology to benefit vulnerable road users, including school children and pedestrians
  • Safety applications to be developed at the Infrastructure Automotive Technology Laboratory in Alpharetta, Georgia, using a test Audi e-tron equipped with prototype technology

ALPHARETTA, Ga., Oct. 27, 2020 – Audi of America, Applied Information, and Temple, Inc., today announced a collaboration to develop two future connected vehicle applications that can help improve safety in school zones and around school buses when children are present.

The first application, using cellular vehicle-to-everything (C-V2X) technology, is designed to warn drivers when they are approaching an active school safety zone and exceeding the speed limit when children are present. The second application is designed to warn drivers when they are approaching a school bus stopped to pick up or drop off students. The project is expected to be completed in the first half of 2021.

When active, roadside units (RSU) installed in school zone safety beacons — flashing signs that are intended to slow drivers down as they pass by a school — will broadcast messages to vehicles indicating location of the school and the reduced speed limit. This initial deployment will also help alert drivers to the changes in speed limit as school times change due to circumstances, such as half school days and early dismissals for weather.

In the second deployment application, onboard units (OBU) will broadcast C-V2X safety messages from school buses to C-V2X-equipped vehicles when the bus stop arm is extended to indicate no passing is allowed.

Modified Audi e-tron test vehicles will implement C-V2X capabilities that Audi hopes to bring to consumers in future vehicle generations. The technologies are similar to those announced last month with partners in a collaboration with the Virginia Department of Transportation to help protect vulnerable roadside construction workers. Applied Information plans to supply the school bus OBU and school beacon RSUs, which Temple will deploy.

According to the latest data from the National Highway Traffic Safety Administration, 2018 saw nearly 6,300 pedestrian fatalities[1] in the U.S. — the highest rate since 1990. Additional data shows on average more than 100 children killed and approximately 25,000 injured each year walking to or from school[2].

A number of studies[3] have also reported that stop-arm violations continue to be one of the greatest dangers to school children; that is, a driver speeding up or failing to stop when a school bus is flashing its yellow or red signal lights and its stop sign.

“Using next-generation cellular technology, we have an opportunity to help save lives of some of the most vulnerable road users — school children,” said Pom Malhotra, director, Connected Services, Audi of America. “We’re proud to work with Applied Information and Temple to help make our roads safer. Around the country, Audi continues to take a leading role, working with partners in communities to show how C-V2X and the 5.9 GHz band can help reduce traffic hazards and improve congestion management when these technologies become ubiquitous.”

The applications will be developed at the Infrastructure Automotive Technology Laboratory (iATL) in Alpharetta, Georgia. The iATL was established to encourage automakers to test connected vehicle technology in a true streetscape setting featuring real-world interferences and obstructions. The iATL is licensed to operate fixed and mobile C-V2X (PC5) communications technology in a 75-square-mile area around the laboratory.

“Improving safety in school zones and at bus stops is a top priority of our connected vehicle development program,” said Bryan Mulligan, president of Applied Information and executive director of the iATL. “We are pleased to be working with Audi and Temple to help bring this advance in safety technology to the community.”

Alpharetta is also a prime location to test vehicle-to-infrastructure technologies, as it is home to 125 connected traffic signals — almost every signal in the city. Of those, 55 are capable of direct C-V2X communication between a vehicle and a signal using short-distance cellular communication. The signals help optimize green light timing and traffic flow as well as Traffic Light Information equipped in many Audi vehicles currently on sale.

“Alpharetta is a city where innovation thrives and our connected vehicle partnership is a prime example,” said Alpharetta Mayor Jim Gilvin. “Using technology to improve roadway safety during the school year is yet another illustration of the creativity of our community and partners.”


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Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands, delivering about 1.845 million vehicles globally in 2019. In the U.S., Audi of America sold just over 224,000 vehicles in 2019 and launched the brand’s first fully electric vehicle, the Audi e-tron – one of four fully electric models coming to the U.S. market in the next two years. Globally, the brand aims to be CO2 neutral by 2050. Visit or for more information regarding Audi vehicles and business topics.

Applied Information is the industry-leading developer of Smart Cities, connected, and intelligent transportation system (ITS) solutions designed to save lives, improve traffic, drive commerce, and help the environment. Applied Information’s Glance Smart City Supervisory platform enables cities to manage all their traffic and ITS assets on one web-based application. Key product areas are smart traffic signals, school zone flashing beacons, emergency vehicle preemption, transit, and freight priority and ITS systems. AI’s free TravelSafely™ smartphone app connects drivers, cyclists, and pedestrians, and the transportation infrastructure for a safer mobility experience. For more information, visit

Temple, Inc., located in Decatur, Alabama, is a family-owned company that's been serving the South for over 60 years. Throughout the years, the people of Temple, Inc. have worked to develop enduring relationships with City, County, and State agencies, utility departments, engineering firms, electrical services contractors, and vendor partners. A commitment to Integrity, outstanding Service, and Relationship endure as the guiding principles of our business. For more information, visit

The Traffic Light Information feature is not a substitute for attentive driving. Always pay careful attention to the road and obey all speed and traffic laws. Requires compatible traffic infrastructure which is not available in all areas. Not available on vehicles built prior to June 1, 2016. See Owner’s Manual for further details, and important limitations.

Always pay careful attention to the road, and do not drive while distracted. Connect PRIME services are optional, may require an additional subscription with separate terms and conditions, and should be used only when it is safe and appropriate. Trial or paid subscription required. Connect PRIME services require vehicle cellular connectivity and availability of vehicle GPS signal; certain services collect location information, see Terms of Service for information about how to disable. Online services are subject to change at any time. The Wi-Fi hotspot feature is intended for passenger use only. Wi-Fi feature is provided through Connect PRIME. For Wi-Fi feature, see materials provided by wireless carrier for terms, privacy, data security details. Returning devices connect automatically and use plan data unless hotspot is removed from device settings. See Terms of Service, Privacy Policy, and other details at and terms.

Driver Assistance features are not substitutes for attentive driving. See Owner’s Manual for further details, and important limitations.





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