Fully electric and 100% thrilling: 2020 Audi e-tron Sportback on sale now

  • Second all-electric Audi, e-tron Sportback arrives at dealerships in July
  • Fully electric e-tron Sportback adds dynamic coupe design to the e-tron SUV platform
  • Audi battery engineered for repeatable performance, longevity and fast charging power with EPA-estimated 218 mile range

HERNDON, Va., July 15, 2020 – The 2020 Audi e-tron Sportback – the second fully electric model from the brand, arrives to dealers this month. Distinguished by its refined coupe SUV design, the e-tron Sportback offers everyday utility and a distinct road presence through its sportback silhouette. This latest addition to the electric lineup, marks the second model in the Audi commitment to 30 percent electrified models in the U.S. market by 2025,will be on-sale and available for test drives at Audi dealerships across the country.

High function: packaged for life

  • Latest addition to the growing Audi electric portfolio, combines the functionality of a spacious SUV with the elegance of a four-door coupe.
  • Two row, five adult seating capacity SUV with ample space for luggage and a 4,000 pound towing capacity when equipped with an available towing package.
  • Full suite of standard driver assistance systems including lane keeping assistance, adaptive cruise control and top view camera system with virtual 360 degree and curb views.
  • Standard-equipped electric quattro® all-wheel drive supports exceptional control and confidence in a variety of driving conditions.

High design: emotional coupe-like esthetic

  • Distinguished by coupe-like design, the e-tron Sportback is highlighted by a flat roofline extending over the linear SUV body, before dropping steeply to the rear at the angled D-pillars for eye-catching character.
  • Much as the emotional design of the A7 countered the practicality of the A6, the e-tron Sportback offers the same to the e-tron SUV family; proving a design-forward approach.
  • Through keen design, and proportions, interior dimensions ensure ample headroom in all seating positions and trim details achieve a premium cabin.
  • Distinct road presence is defined by a large, enclosed Singleframe® grille framed by vertical struts.
  • Lighting design at the front and rear is defined by four horizontal segments that distinguish the Sportback as an electrified e-tron model.
  • Limited to 200 units, the Edition One e-tron Sportback variant will be offered with exclusive Plasma blue metallic paint, Dynamic orange brake calipers, Alu-optic exterior trim design elements and unique S-line front and rear bumpers. Additionally, the exclusive interior in Monaco Gray Valcona leather seating surface with two-tone stitched dash and black headliner will further distinguish the special model.

Engineering: repeatable performance

  • With safety as a priority, positioned low in the vehicle within a protective honeycomb structure, the e-tron battery is engineered to utilize 91 percent, or 86.5 kWh, of the 95 kWh total battery capacity. This engineering approach ensures battery longevity, repeatable performance and peak charging power for longer amounts of time during the charge cycle.
  • Standard adaptive air suspension with controlled dampers to ensure the premium ride experience expected from an Audi.
  • The e-tron Sportback offers 355 horsepower, and with Boost Mode engaged – unlocking the full power output of the vehicle – achieves an increased 402 horsepower, reaching 0-60 in 5.5 seconds.
  • Variable energy recuperation is achieved in coasting mode through the accelerator pedal as well as during braking. The coasting recuperation can be set to three stages via paddles on the steering wheel, with the resulting recuperation accounting for up to about 30 percent of the vehicle’s total range.

Electrifying: the right ecosystem

  • With an EPA-estimated range of 218 miles and high-speed 150 kWh charging capacity, the e-tron Sportback is designed for daily usability.
  • Available through Amazon Home Services, owners are able to arrange in-home installation of a Level 2 charging system, comprised of a 240 volt, NEMA 14-50 outlet, enabling the e-tron to be completely charged in approximately nine hours.
  • Audi e-tron Sportback owners receive 1,000 kWh of charging – the equivalent of approximately 2,500 miles of range – from Audi at no additional cost for use at nation-wide Electrify America fast-charging stations within the first four years of ownership.
  • A complimentary suite of e-tron support services ensures confidence in going electric – including dedicated Audi electric vehicle customer service, robust roadside assistance and the all-new myAudi app for vehicle and charging station information.
  • The e-tron Sportback marks the second model in the Audi commitment to 30 percent electrified models in the U.S. market by 2025. After the introduction of the e-tron SUV in Spring 2019 as well as an array of plug-in hybrid derivatives of Audi Q5, A7 and A8, the e-tron Sportback will be followed by the fully electric e-tron GT and Q4 e-tron.
  • The e-tron Sportback is manufactured in Audi’s first vehicle assembly plant in Europe certified as carbon-neutral by Belgian testing company Vincotte, which represents the first of many steps toward our contribution toward a more sustainable future.

Approximate charge times at 150 kW high speed public charger

EPA Estimated range(actual range will vary)


10 minutes

58 miles or approx. 1 hr. of driving time

30 minutes

174 miles or approx. 3 hours of driving time


Life simplifying: Technology for everyday

  • e-tron MMI touch response® system features a detailed map displaying where drivers can travel on the vehicle’s current charge; and, for longer trips, the MMI system suggests charging stations along the route, noting the anticipated charge level upon arrival for peace of mind, on the go.
  • Enhancing the unique virtual cockpit configuration, vehicle-to-infrastructure (V2I) technology including Traffic Light Information (TLI) and Green Light Optimized Speed Advisory (GLOSA) where available are provided for driver guidance.
  • For compatible tolls roads, the new Integrated Toll Module placed inconspicuously within the rearview mirror helps eliminates the need for state-specific transponder devices.

Key specifications and pricing


355 (402 with Boost Mode)

0-60 (seconds)

5.5 (with Boost Mode)


95 kWh

EPA-estimated range (miles)


EPA-estimated MPGe (city/highway/combined)

76/78/77 MPGe



2020 e-tron Sportback starting Manufacturer Suggested Retail Price


Premium Plus


Edition One








  • Audi adaptive cruise assist
  • Top view camera system with Virtual 360 view
  • Bang & Olufsen® 3D Premium Sound System
  • Matrix-design LED headlights with animation
  • Heated and ventilated twelve-way power front seats


  • (Premium Plus +)
  • Head-up display with navigation information
  • Dual charge ports
  • Individual contour front seats including massage functions
  • Full Leather package (includes dashboard, door armrests and center console)
  • Air quality system (ionizer and aromatization)
  • (Prestige +)
  • 21” 10-spoke black bi-color wheels with Dynamic Orange brake calipers
  • Plasma Blue metallic exterior paint finish
  • S line® exterior appearance
  • Monaco Blue leather interior



A potential federal tax credit for purchasing an Audi e-tron Sportback up to $7,500, may apply.




Additional municipal & state tax credits may be available depending on locality. See energy.gov for eligibility details. Starting MSRP of $77,400 for a 2020 Audi e-tron Sportback quattro®. All prices listed exclude destination charge, taxes, title, other options and dealer charges. Dealer sets actual price.



Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands, delivering about 1.845 million vehicles globally in 2019. In the U.S., Audi of America sold just over 224,000 vehicles in 2019 and launched the brand’s first fully electric vehicle, the Audi e-tron – one of four fully electric models coming to the U.S. market in the next two years. Globally, the brand aims to be CO2 neutral by 2050. Visit audiusa.com or media.audiusa.com for more information regarding Audi vehicles and business topics.

This information and any vehicle specifications are preliminary and subject to change.

Always obey local speed and traffic laws.

2020 Audi e-tron Sportback MPGe EPA estimates 76 city/78 highway/77 combined.  EPA estimated total range is 218 miles.  Actual mileage and range will vary and depend on several factors including driving and charging habits, accessory use, temperature and topography, battery age, and vehicle condition. Battery capacity decreases with time and use. See owner’s manual for details.

The approximately 2,500 miles of included charging claim is based on 2020 e-tron Sportback EPA-estimated range of 218 miles, and usage of 1,000 kWh hours of high-speed charging.  Actual mileage and range will vary.

110/240V charging hardware included with the vehicle. Optional cabinet, installation and wiring costs are extra and will vary. See your participating dealer for details.

Amazon Alexa functionality requires active trial or paid Audi Connect PRIME subscription.

When using the MMI touch response system, always pay careful attention to the road, and do not drive while distracted. See Owner’s Manual for further details, and important limitations.

The Integrated Toll Module requires registration and paid subscription with BestPass, Inc. Subscription fee does not cover individual tolls. Coverage area limited. See bestpass.com for details.

Roadside Assistance provided by an authorized third party.

When using the myAudi app, standard text message and data rates apply. Always pay careful attention to the road, and do not drive while distracted

Driver Assistance features are not substitutes for attentive driving. See Owner’s Manual for further details, andimportant limitations.

Charging times will vary and depend on a variety of factors, including ambient temperature, charger type, battery condition, vehicle condition and others.

4,000 lbs maximum tow rating when properly equipped with towing accessories. Vehicle load, other accessories and options may reduce maximum towing capacity.  Towing a trailer will affect vehicle range.  See vehicle owner's manual for details.

Prices listed are the Manufacturer’s Suggested Retail Prices and do not include destination and delivery ($995), taxes, title, options, and dealer charges. Dealer sets actual price.

An individual who purchases an e-tron® may be eligible for a federal tax credit of up to $7,500. The tax credit referenced above is for informational purposes only. This information does not constitute tax or legal advice. A Federal tax credit may be available on the purchase of a qualifying vehicle. All persons considering use of available tax credits should consult a tax advisor to determine eligibility based on their specific tax situation. Tax credits are subject to various limitations not within Audi’s control and are subject to change without notice.

Electrify America charging site construction timelines subject to change.

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