Audi hosts Intel drone light shows to celebrate e-tron world premiere

  • Three aerial performances featuring 850 Intel® drones marked Intel’s first combined event with indoor and outdoor drone shows
  • Outdoors, Intel® Shooting Star™ drones lit up San Francisco skyline with formations of Audi and e-tron logos
  • Indoors, Intel® Shooting Star™ mini drones supported the e-tron reveal with a spectacular indoor light show

SAN FRANCISCO – September, 18, 2018 – Intel performed its first-ever combined indoor and outdoor Intel drone light show in collaboration with Audi for the world debut of its all-electric SUV—the Audi e-tron.

During the evening of Monday, Sept. 17, a total of 850 Intel® drones played a critical role in a grand multi-media experience that greeted 1,600 guests from around the world as they traveled by boat from the Embarcadero to Richmond’s historic Craneway Pavilion for the global reveal of the e-tron. Three hundred Intel drones lit up the San Francisco Bay to bring life to the building and “charge” its surroundings, welcoming guests arriving by boat as the drones formed the iconic Audi four-ring logo overhead. 

Once the guests were inside the Craneway Pavilion, a combination of 550 Intel drones thrilled the audience with indoor and outdoor shows. Intel drone-powered light shows, designed for entertainment, painted the sky with the
e-tron logo above the bay as an extension of the unveiling and demonstration of Audi innovation.

Footage of the show is available here:

For additional information and to reserve your e-tron, visit

The Audi e-tron, a five-passenger mid-sized SUV, is expected to be delivered to showrooms in the first part of 2019. The e-tron will be the first of three battery-electric vehicles that Audi will debut by 2020, as the company anticipates that one in every three of its U.S. customers will buy an electric vehicle by 2025.  

– Disclaimers –

The Intel® Shooting Star™ mini drone has not been authorized as required by the rules of the Federal Communications Commission. This device is not, and may not be, offered for sale or lease, or sold or leased, until authorization is obtained.

Intel and Intel Shooting Star are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.  For more information, see

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Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands, delivering about 1.878 million vehicles globally in 2017. In the U.S., Audi of America sold nearly 227,000 vehicles in 2017 and broke company sales records for the eighth straight year. Visit or for more information regarding Audi vehicles and business topics.

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