Audi of America sets April sales record on strong demand across lineup

  • Q5 SUV sales increased 26 percent to 5,028 vehicles
  • Sales of Q7 rose 22 percent; Second-best month for flagship SUV
  • Consumer demand for A4 sedan increased 9 percent; A5 sales up 24 percent

HERNDON, Virginia, May 2, 2017 – Audi of America’s April sales increased 5 percent to 18,711 vehicles, a record. Demand was strong across the product lineup, with the Q5, Q7 SUVs and the A4 sedan leading the volume gains.

It was the best April sales result for Audi in the U.S., marking the brand’s 76th straight monthly record. The previous April record was set last year with 17,801 vehicles sold. Through the first four months of 2017, Audi sales have risen 8 percent to 64,358 vehicles.

April results were bolstered by strong demand across the brand’s SUV lineup, with total sales in the segment increasing 18 percent over last April and 19 percent year-to-date. The newly launched Q5 led the gains with 5,028 vehicles sold, an increase of 26 percent. Sales of the Q7 rose 22 percent over last year to 3,022 vehicles, the second-best month on record for the model. The Q3 posted 1,510 sales for the month.

Consumer demand for A4 and A5 models was also strong. The A4 sedan posted sales of 3,246 vehicles, a 9 percent increase for the month and a 20 percent gain year-to-date. A4 allroad sales jumped 61 percent to 236 vehicles. The A5 recorded 1,007 deliveries in April, an increase of 24 percent from last year.

“Customers are responding well to our new products,” said Mark Del Rosso, chief operating officer, Audi of America. “With the new Q5 in full force and the new A5, we have much cause to be optimistic that our product offensive will position us well for continued growth this year.”
 

AUDI US SNAPSHOT

--MTD--

--YTD--

Model Line

Apr '17 Actual

Apr '16 Actual

Yr/Yr % change

Apr '17 YTD  Actual

Apr '16 YTD Actual

Yr/Yr % change

A3

1,803

2,548

-29.2%

6,691

9,145

-26.8%

A3 e-tron

301

321

-6.2%

1,502

1,228

22.3%

A4

3,246

2,983

8.8%

11,236

9,361

20.0%

A5

1,007

813

23.9%

2,318

2,714

-14.6%

A6

1,508

1,619

-6.9%

5,186

4,977

4.2%

A7

459

543

-15.5%

1,885

2,009

-6.2%

A8

291

330

-11.8%

1,084

1,315

-17.6%

allroad

236

147

60.5%

814

597

36.3%

Q3

1,510

1,635

-7.6%

5,612

5,030

11.6%

Q5

5,028

3,991

26.0%

16,340

12,831

27.3%

Q7

3,022

2,472

22.2%

10,570

9,465

11.7%

R8

102

96

6.3%

301

123

144.7%

TT

198

303

-34.7%

819

966

-15.2%

Total Audi Sales

18,711

17,801

5.1%

64,358

59,761

7.7%

Total CPO Sales

4,060

4,055

0.1%

15,024

15,386

-2.4%

 

NOTES:

- A3 includes A3 Sedan, S3 Sedan and A3 Cabriolet, but does not include A3 Sportback e-tron.

- A4 includes A4 Sedan and S4 Sedan, but does not include A4 allroad.

- A5 includes A5 Coupe, S5 Coupe, RS 5 Coupe, A5 Cabriolet, S5 Cabriolet and RS 5 Cabriolet.

- A6 includes A6 Sedan and S6 Sedan.

- A7 includes A7 Sedan, S7 Sedan and RS 7 Sedan.

- A8 includes A8 Sedan, A8 L Sedan and S8 Sedan.

- Q5 includes Q5 and SQ5.

- R8 includes R8 Coupe and R8 Spyder.

- TT includes TT Coupe, TTS Coupe and TT Roadster.

 

 

ABOUT AUDI

Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. The Audi Group is among the most successful luxury automotive brands globally. In 2016, AUDI AG delivered about 1.871 million Audi automobiles and broke all-time company sales records for the seventh straight year in the U.S. Visit www.audiusa.com or media.audiusa.com for more information regarding Audi vehicles and business topics.

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