Audi sales down year-on-year in the first quarter due to temporary extraordinary effects in China

  • Record-breaking start to the year in Western Europe and North America; combined sales in both regions up 3.6%
  • Sales chief Dietmar Voggenreiter: “Given our successful model initiative and important progress in China, we are looking ahead with confidence”
  • New Audi Q5 to launch in the U.S. market in April 

 

AUDI AG sold around 422,600 automobiles in the first quarter of 2017, 7.3 percent less than one year ago. International markets reported a mixed picture for the Four Rings: Western Europe (+2.4%) and North America (+8.6%) both registered the most successful start to the year in Audi history. Despite the ongoing generation changeover of important high-volume models such as the Audi Q5 and the A5 family, the brand continued to grow in both regions. In China (-22.1%), by contrast, temporary extraordinary effects impacted the start of 2017. Audi is laying important structural foundations for the market potential of the coming decade there. In the month of March, around 173,450 deliveries worldwide were 6.8 percent below the previous year’s figure.

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