Audi of America appoints Cian O’Brien as Chief Operating Officer, will lead Audi sales in U.S.

  • Cian to lead Audi of America sales operations and dealer network
  • He led Audi UK sales operations to strong market-share gains
  • Cian brings blend of aftersales, retail and network development experience


HERNDON, Virginia, April 4, 2017 – Audi of America has appointed Cian O’Brien as executive vice president and chief operating officer. He will be responsible for retail operations and dealer network development in the U.S., including leadership of the regional offices in Los Angeles, Chicago, Atlanta and Woodcliff Lake, New Jersey. Cian, who starts May 1, will report to Scott Keogh, president, Audi of America.

 Cian, 39, has more than two decades in the automotive industry, including leading the sales operation of Audi UK, AUDI AG’s fourth-largest market, since 2014. He is responsible for the strong, profitable increase in annual sales and helping expand the brand’s market share in a tight premium market in the UK. Since September, he has served as the interim director of Audi UK.

 “With a proven track record of sales success in a competitive environment, Cian will fit in quite well in the U.S. market ’’ Keogh said. “He knows this business and this brand very well and has a strong blend of operational and people skills and respect for the dealer organization.”

Cian spent the majority of his 22-year career on the retail side of the industry. Before joining Audi UK, he was director of SEAT Ireland, leading that brand to its largest market share position after a 50 percent annual sales increase. Before that, Cian was general manager of Aftersales for Audi Ireland, Used Car/Fleet Manager for Audi Ireland and a brand director at Kevin O’Leary Motor Group. He began his automotive career as a salesman at a Volkswagen Audi dealership while in college.

“This is a great brand in a fascinating market at an amazing moment for our industry,” O’Brien said. “I look forward to working with the Audi team in the U.S. and the dealer network to build upon what they have accomplished for our mutual success.”

A native of Cork, Ireland, Cian graduated from the Cork Institute of Technology and earned a Master’s degree in management from University College Dublin’s Smurfit Business School. He is a rugby player, triathlete and a qualified rescue diver. He and his wife, Joanne, have three children.

Cian succeeds Mark Del Rosso, who was appointed president and chief executive officer of Bentley Motors in the Americas, effective June 1. In his nearly nine years of leadership at Audi, Mark grew the new cars sales business by 140 percent, recorded seven consecutive years of record sales, strengthened the financial health of the dealer network and managed profitable growth to ensure greater franchise value. His efforts resulted in one of the most optimistic dealer groups in the premium market, as measured by the NADA survey.



Audi of America, Inc. and its authorized U.S. dealers offer a full line of German-engineered luxury vehicles. The Audi Group is among the most successful luxury automotive brands globally. In 2016, AUDI AG delivered about 1.87 million Audi automobiles and broke all-time company sales records for the seventh straight year in the U.S. Visit or for more information regarding Audi vehicles and business topics.


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