Audi launches innovative mobility program: Audi on demand

  • Audi on demand launches beta program in San Francisco
  • Innovative premium service allows customers to choose their preferred Audi model via iPhone app
  • Personal concierge delivers vehicle to a San Francisco location of customer’s choosing


SAN FRANCISCO, California, April 27, 2015 – Audi today introduced Audi on demand, an innovative mobility program that gives customers a new way to experience the Audi brand and its range of vehicles at the touch of a button. With Audi on demand, customers can reserve an Audi by the day for up to 28 days.  The premium service is currently available in San Francisco as part of a beta program and will be rolled out across additional U.S. cities in the coming years.  

Audi on demand gives customers access to a wide range of the Audi vehicle lineup, from the Audi A4 sedan to Audi R8 supercar. Via the Audi on demand app – currently available for download in the Apple App store – customers select their preferred Audi model. It is then personally delivered to them at the location of their choice by an Audi on demand concierge, who will help the customer get acquainted with the vehicle, from setting music preferences to tailoring the navigation system. Customers are able to lock and unlock their vehicle, as well as enable driving via the Audi on demand app or via a personal key card. No membership fee is required.  Additionally, the vehicle the customer sees and requests in the Audi on demand app will be the same vehicle delivered to them – down to the exact color and trim.

“Audi on demand embodies the brand’s core values of technological progress and a love for discovery,” said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. “The service is rooted in customization, personalization and having the right car for the right moment. While competing services point their customers to vehicles parked on the street, Audi on demand delivers a truly premium experience, with concierges personally delivering and returning vehicles for customers where and when they need them.”

Audi on demand allows fans to match specific vehicles to their driving needs. For example, customers planning a trip to the mountains might request an Audi Q5, while those looking to arrive in style in wine country might request a sporty S7 or RS 5. All Audi on demand vehicles come equipped with Premium Plus trim and complimentary additional features, such as SiriusXM® satellite radio and MMI Navigation plus, as well as quattro® all-wheel drive.   

Audi on demand also allows customers to customize their vehicles with several complimentary accessories. Child safety seats are available for all models, and ski racks and bicycle racks are available for the Audi allroad and Q5. Customers have the option of picking up their vehicle or having it delivered to a location of their choosing within the city of San Francisco. These locations could be curbside, outside of a business or residence, or in private off-street parking of any kind, such as a driveway or private parking lot. Since the Audi on demand app features a digital key, repeat customers with private parking have the option of having their vehicle dropped off and picked up at specific delivery times without needing to meet a concierge as they are able to instantly access the vehicle from their smartphone. Please visit the Apple App Store to download the Audi on demand app and sign up for the waitlist to be one of the first to experience Audi on demand.

For more information on Audi on demand, please visit: More information about the complete lineup of on demand vehicles can be found at

Audi on demand is just one mobility service offered by Audi that challenges traditional concepts of vehicle ownership and usage. Soon to launch is Audi at home, a premium, collaborative car initiative that refashions mobility as a personalized micro-sharing experience. Located in select premium condominium complexes, residents can utilize their smartphones to access a car share service with an exclusive fleet of Audi vehicles. These include RS models, cabriolets and SUVs, with plans to also feature the all-new Audi A3 Sportback e-tron®, the first plug-in hybrid electric vehicle Audi is making available in the US market. The service allows customers to enjoy the benefits of driving an Audi at their convenience. Rates are hourly and prices vary by model.


About Audi

Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. The Audi Group is among the most successful luxury automotive brands globally. In 2016, AUDI AG delivered about 1.871 million Audi automobiles and broke all-time company sales records for the seventh straight year in the U.S. Visit or for more information regarding Audi vehicles and business topics.


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