Audi of America to pilot shared fleet service in North Carolina before 2017 debut

  • Test fleet hosted at American Underground in Durham, North Carolina
  • Audi shared fleet to debut nationally in 2017
  • Fleet comprised of 2017 red Audi A4 sedans

October 26, 2016 | HERNDON, Virginia – Audi of America is piloting a new service, Audi shared fleet, at a technology incubator in Durham ahead of a national rollout of the corporate car-sharing service in 2017.

The test fleet will be housed at American Underground, a 115,000 square-foot technology incubator created on the former American Tobacco Co. complex. Three fully accessorized, 2017 Audi A4 sedans will be available on demand and ready for use. Users will be backed by a 24/7 customer service call center.

Program participants will be able to book the vehicle and unlock it using the Audi shared fleet app. Feedback from users will help refine the process in advance of its debut next year.

Audi, as part of the Volkswagen Group, aims to evolve to a major provider for premium mobility solutions. Exclusive mobility concepts such as Audi on demand and Audi at home, Audi shared fleet services and partnerships such as VW Group’s investments in Gett, a European ride-hailing service, and Silvercar, a next-generation rental-car company based in Austin, Texas, are milestones on the road to providing integrated mobility solutions that spotlight our customers and their mobility needs.
“American Underground is a technology hub occupied with an ideal user group which helps us shape the service and perfect a unique user experience,” said Thiemo Rusch, senior director, vehicle sales and operation, Audi of America. “Piloting the service here gives us the necessary affirmation as we launch this new service nationally next year.”

The more-than 200 companies, housed at American Underground, including developers of smartphone apps and other technology entrepreneurs, have raised a combined $29.8 million in start-up capital. More than 700 workers use the facility on a daily basis.

“In our urban ecosystem, this program will alleviate two major pain points for our entrepreneurs: a need for easy, face-to-face collaboration across all points of the Research Triangle and a desire to utilize public transportation in their commute to avoid parking restraints,” says Adam Klein, chief strategist, American Underground. “The fact that our entrepreneurs can now accomplish these needs in the style and performance of an Audi is a very pleasant bonus.”


About Audi

Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. The Audi Group is among the most successful luxury automotive brands globally. In 2016, AUDI AG delivered about 1.871 million Audi automobiles and broke all-time company sales records for the seventh straight year in the U.S. Visit or for more information regarding Audi vehicles and business topics.


Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for
editorial use only. All commercial use of these creative assets, including but not limited to advertising,
marketing and merchandising, is strictly prohibited.

I agree to these terms and conditions
Back to top