Progressive luxury isn’t about competing for attention. It’s about winning admiration. Audi brand and lifestyle campaigns continue to sharpen the meaning of progressive luxury – and what Audi stands for as a brand. Audi is not just leading the luxury conversation. It’s leading the cultural conversation too.
Audi has a long legacy supporting the arts, whether as a partner of the American Film Institute’s AFI Fest or as the official sponsor of the Emmy awards. Audi also continues to play a role on the silver screen as the vehicle of choice for when Iron Man really wants to fly. It’s no surprise that Tony Stark – an engineer and innovator himself – chooses to drive the next generation Audi R8.
As a brand built in innovation and design excellence, relationships in the progressive arts and culture are a natural fit. For three years running, Audi has supported the Whitney Museum of American Art, aligning the brand with one of America’s most celebrated and innovative cultural institutions.