Electrification

Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for
editorial use only. All commercial use of these creative assets, including but not limited to advertising,
marketing and merchandising, is strictly prohibited.

I agree to these terms and conditions

Electrification

The Audi e-tron SUV, Audi’s first series-produced, fully electric vehicle offered in the U.S., entered production in 2019. By 2025, Audi of America aims for one third of its portfolio to be electrified, with vehicles developed on four distinct architectures—the compact MEB platform, midsize and large PPE platform, J1 sports car platform developed with Porsche and the MLB evo SUV platform.

However, electric vehicles are not entirely new to Audi.  A brief history of the brand’s electric milestones are:

  • 1989 Audi 100 Avant duo hybrid concept
  • 1991 Audi 100 Avant quattro duo II hybrid concept
  • 1997 Audi A4 Avant duo – Limited-production for European market
  • 2009-13 Audi e-tron sports car concepts
  • 2011 Audi Q5 hybrid
  • 2012-16 Audi R18 e-tron quattro entered endurance racing, capturing three overall 24 Hours of Le Mans victories and a total of 13 overall victories by Audi in 18 years of participation
  • 2013 – Audi began working on its electric vehicles strategy, outlining what would become its e-tron SUV
  • 2015 Audi e-tron quattro concept previews upcoming e-tron SUV at September’s Frankfurt Motor Show
  • 2015-18 Audi A3 Sportback e-tron plug-in hybrid electric vehicle (PHEV)
  • Audi e-tron Sportback concept debuted at 2017 Auto Shanghai motor show
  • Audi Aicon, PB18/AI:Race, AI:Me and AI:Trail concept vehicles introduce new EV concepts for shared and personal mobility from 2017-19
  • Audi e-tron GT concept debuts at the 2018 Los Angeles Auto Show
  • 2019 Q4 e-tron concept debuts at Geneva Motor Show
  • 2019 Audi e-tron SUV – “e-tron” becomes the designation for all-electric vehicles, while “TFSI e” denotes PHEVs
  • 2020 Audi e-tron Sportback provides second body style of the electric SUV with coupe-like proportions
  • 2020 Audi Q5 TFSI e and A8 TFSI e go on sale in the U.S.; the 2021 A7 TFSI e is expected to go on sale in late 2021
  • The high-performance Audi e-tron GT went into production at the end of 2020 at Audi’s Boellinger-Hoeffe plant in Germany alongside the R8 sports car

Current EVs and PHEVs

Audi e-tron SUV

Audi e-tron Sportback

Audi Q5 TFSI e

Audi A7 TFSI e

Audi A8 TFSI e

Future EVs and PHEVs

Audi e-tron GT

Audi Q4 e-tron

Releases

April 19, 2021

Audi A6 e-tron concept - the next e-volution

Audi is resolutely pushing ahead with its “e-volution” towards electric mobility and will be unveiling the forerunner of an innovative family of fully electric, production cars – the four-door Audi A6 e-tron concept – at the Auto Shanghai 2021 show.

Read More