Electrification

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Electrification

The Audi e-tron SUV, Audi’s first series-produced, fully electric vehicle offered in the U.S., entered production in 2019. By 2025, Audi of America aims for one third of its portfolio to be electrified, with vehicles developed on four distinct architectures—the compact MEB platform, midsize and large PPE platform, J1 sports car platform developed with Porsche and the MLB evo SUV platform.

However, electric vehicles are not entirely new to Audi.  A brief history of the brand’s electric milestones are:

  • 1989 Audi 100 Avant duo hybrid concept
  • 1991 Audi 100 Avant quattro duo II hybrid concept
  • 1997 Audi A4 Avant duo – Limited-production for European market
  • 2009-13 Audi e-tron sports car concepts
  • 2011 Audi Q5 hybrid
  • 2012-16 Audi R18 e-tron quattro entered endurance racing, capturing three overall 24 Hours of Le Mans victories and a total of 13 overall victories by Audi in 18 years of participation
  • 2013 – Audi began working on its electric vehicles strategy, outlining what would become its e-tron SUV
  • 2015 Audi e-tron quattro concept previews upcoming e-tron SUV at September’s Frankfurt Motor Show
  • 2015-18 Audi A3 Sportback e-tron plug-in hybrid electric vehicle (PHEV)
  • Audi e-tron Sportback concept debuted at 2017 Auto Shanghai motor show
  • Audi Aicon, PB18/AI:Race, AI:Me and AI:Trail concept vehicles introduce new EV concepts for shared and personal mobility from 2017-19
  • Audi e-tron GT concept debuts at the 2018 Los Angeles Auto Show
  • 2019 Q4 e-tron concept debuts at Geneva Motor Show
  • 2019 Audi e-tron SUV – “e-tron” becomes the designation for all-electric vehicles, while “TFSI e” denotes PHEVs
  • 2020 Audi e-tron Sportback provides second body style of the electric SUV with coupe-like proportions
  • 2020 Audi Q5 TFSI e and A8 TFSI e go on sale in the U.S.; the 2021 A7 TFSI e is expected to go on sale in late 2021
  • Introduced as concepts in 2018 and 2019, respectively, the e-tron GT sports sedan and Q4 e-tron are anticipated to round out Audi’s electrified lineup when they enter production
  • Looking forward, we plan to have several new model variants to be introduced on the PPE architecture

Current EVs and PHEVs

Audi e-tron SUV

Audi e-tron Sportback

Audi Q5 TFSI e

Audi A8 TFSI e

Future EVs and PHEVs

Audi A7 TFSI e

Audi e-tron GT

Audi Q4 e-tron

Releases