President Daniel Weissland joins Reuters Automotive Summit panel on the future of automotive
Last week, the Reuters Automotive Summit (virtually) brought together more than 5,000 leaders from across the global automotive landscape to tackle big questions and set the roadmap for the future of the industry. At the top of that list of big questions: how should we approach our customers and their needs in an ever-changing, rapidly innovating world.
Taking the virtual stage during a panel moderated by Medium’s Editor-at-Large Steve LeVine, Audi of America’s President Daniel Weissland was joined by Kristin Nutter, senior manager of Customer Centricity at Audi of America, and Tom McCollum, CEO of Forbes Todd Automotive Group/Audi Dallas to discuss how the brand is using innovation to help ensure the customer remains at the center of everything that Audi does.
“In the future, car companies need to think progressively around building new programs with customer expectations at the core from the onset,” said Daniel.
The idea of customer centricity isn’t new. During the panel, Kristin talked about the importance of taking cues from outside of the automotive industry – from popular smartphone manufacturers' interactive customer experiences to easy to use one-click purchase features for online retailers, from big box stores with best-in-class customer engagement practices to the reimagined approach to premium luxury in hospitality.
Providing an in-showroom perspective, Tom explained how he and other dealers have already seen how customer-centric practices have positively impacted the sales and service process. A great example: the new Silvercar by Audi rental locations at select dealerships. With more people this year relying on the independence of private vehicle travel over ridesharing apps, these rental locations are meeting customers’ new mobility needs in local markets such as Dallas.
Interested in knowing more about Audi’s perspective to customer-centricity? Watch the full panel discussion here.