Broughton shared that “using Audi for our "swag parade" was really a no brainer. Obviously they have a great relationship with MLS, but the vehicles also embody the type of swagger our club hopes to bring on and off the pitch.”
After a day full of surprising St. Louis residents, the Swag Parade came to an end and the vehicles were placed at major landmarks throughout the city. The most notable being the iconic Gateway Arch, of course, which also plays an integral role in the center of the new St. Louis CITY SC logo.
We also assisted in announcing that world-renowned Lutz Pfannenstiel will serve as the team’s sporting director. Both Pfannenstiel and the Audi R8 V10 Spyder are well-known products of Germany with proven track records, so the collaboration was a perfect fit. Off the field, the team will feature the only majority female-led ownership group in Major League Soccer.
Our relationship with MLS is part of our continued commitments to advancing soccer in North America. As of April 2020, we have committed more than $1 million dollars to MLS Academies across North America, and the impact of this funding has been immediate – since March 2020, ten MLS Academy players who benefitted from the program have been signed to First team, Homegrown pro contracts.
We’re looking forward to seeing the St. Louis CITY SC take the field in 2023.
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