Photos: Viktor Hadjiev
Beige isn’t for everyone. There are those who yearn for something unique. These individuals seek something tailored to their own taste, and for those people there's Audi exclusive.
Effectively the four rings’ in-house tailor, Audi exclusive exists to help fulfill a customer’s special color or interior specification request.
Take for example an Audi S5 sold to customers of Continental Audi of Naperville, Illinois. Having previously discovered the world beyond beige when they snapped up a tailored Ipanema Brown R8 Spyder from the dealership, the purchasing couple decided on a second unique commissioning when they sought another drop-top with a few more seats.
Audi exclusive builds are a popular choice amongst Audi of Naperville clients and when the couple spied an Adventurine Orange S5 Coupe in the showroom, they knew they’d found their color for the S5 Cab.
Of course, their commissioning didn’t end there. Given the open-top nature of a cabriolet, they decided a special interior was in order. For this, they went with a color called Cognac Brown. This caramel hue is the right mix of light brown and amber that perfectly accents the metallic orange paint on the exterior.
An additional Extended Leather Package brought the Cognac Brown leather to more surfaces within the cockpit, fitting it to the door armrests and center console. When it came to the stitching accents, the pair decided to keep the leather surfaces monochromatic. Cognac Brown was chosen for thread color, and matching Cognac Brown Alcantara on the door panels offered a subtle contrast in texture.
One place Audi suggests leather color deviation is where vehicle occupants are more hands on, a zone of customization termed as Audi exclusive Controls. Here, the S5 Cab received black leather, perforated on all segments of the flat-bottom steering and shift knob, along with non-perforated leather for the shift boot. In this case, contrasting stitching in Cognac Brown matched to the seats, blends the unique hue of the interior with these controls and touch points.
Carbon Atlas interior trim finishes off the look of the cockpit with a modern touch. Its muted black and grey tones offer further contrast in texture to the black leather surfaces.
Much like a tailored suit or dress, a tailored Audi is more easily identified by the trained eye. Those familiar with the brand’s standard color palette can generally spy something that deviates from the norm, while a less trained eye will likely only recognize that there is something fresh and different about the car. On the inside, aluminum badges bearing the Audi exclusive logo are the key tell on whether the interior has received customization at the factory.