Originally seen on Audi.com, courtesy of Audi Germany® and Audi Life.
Innovative light-based communication features bring this Audi concept car to life. The Audi e-tron® concept projects light signals onto the ground—transforming the road into a stage.
Charged with dynamics
Nowadays, you simply have to spend a few minutes at any road crossing to spot scenes like the following: A woman pushing a cart over a crosswalk while typing on her smartphone and ignoring the traffic lights, which turned red ages ago. A few meters farther, a man speaking on his phone runs across the road to catch his bus without looking. Two cars manage to brake just in time. Such behavior is increasingly common among pedestrians. There are still no precise figures, but experts believe that digital distractions contribute to many accidents.
“Innovative technology and dynamics make the light more visible, increasing awareness and potentially safety” - Konrad Tröger
When the new Audi e-tron Sportback concept signals left or right, the rear LED strip begins to pulsate. Then something unexpected happens: In time with the indicator, the light signal extends across the ground as if by magic, and over the feet of nearby pedestrians.
“When an Audi driver wants to turn, the indicators are now almost impossible to miss, even if a pedestrian is looking at their smartphone,” adds Konrad Tröger, a light designer for the Audi e-tron Sportback concept.
“In the future, the interplay of digitization and connectivity will be even more crucial for light design. It will become a kind of visual language. It’s important to give this new language expression in design, too. The future of automated driving in particular is opening up a large new field of activity in this area. Light will come to play an even bigger part in communication.”
The Audi e-tron Sportback concept is lighting the way into the future, dynamically and digitally. With a streamlined design that’s packed with pleasant surprises that will shine a new light in electric mobility.