Scott Keogh is President of Audi of America, Inc., since June 2012. He heads all U.S. activities of the company as it continues to achieve unprecedented levels of sales growth, customer consideration, brand esteem and dealer-network development. A veteran of Audi of America since 2006, Keogh has led the brand to continual new monthly sales records.
He has overseen strategic forays into new vehicle segments in the American market and crucial product launches that have significantly broadened the Audi product line in the United States. Keogh has helped forge new marketing relationships for the brand. And he has made priorities of sharpening the Audi dealer network and of promoting the vast improvements in Audi product quality.
Keogh stepped into the top management position after serving as Chief Marketing Officer for six years, moving seamlessly into the broader responsibilities of a CEO and rallying the company’s internal and external constituencies to focus on Audi goals for further expansion in the U.S. market.
Keogh is a native of Old Brookville, New York. He currently lives in McLean, Virginia with his wife and two young children.