Reinhard Fischer

Vice President, Chief Digital Officer & Strategy

Reinhard Fischer is Vice President, Chief Digital Officer & Strategy, at Audi of America, with responsibility for implementing one digital strategy covering customers, retail partners and Audi of America.

AUDI AG has assigned a crucial role to Audi of America for reaching the parent company’s own goal of becoming the undisputed global premium-market leader by 2020, and Fischer is the person most responsible for focusing the company on how to reach that long-term objective. He leads the development of digital platforms and technologies to better serve Audi customers and dealer partners, strategic planning, implementing strategy, setting performance benchmarks for the future, optimizing relationships with Audi dealers, and formalizing and cultivating an internal corporate ethos.

Fischer was named Chief Digital Officer in 2017, after a varied auto-industry career. He joined BMW after college as an industrial engineer in Germany and then moved to the company’s U.S. sales subsidiary, where he specialized in supply-chain planning. At one point, Fischer managed a multi-franchise dealership in Columbus, Ohio, that included Audi and BMW.

Audi recruited him from there in 2002. Subsequently, Fischer overhauled the company’s Certified pre-owned program, headed the new-car sales department and was chief of dealer network development before his current role.

Fischer is German and was born in Saudi Arabia, the son of a transnational executive for Pepsi Bottling.