Electrification

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The electrified future of Audi

Audi of America is committed to achieving 25 percent of U.S. sales from electric vehicles by 2025. President Scott Keogh made the announcement in November 2015 at the L.A. Auto Show as he stood on stage between the 2016 A3 Sportback e-tron, which is the first Audi hybrid electric vehicle, and the Audi e-tron quattro electric SUV concept.

Audi will introduce its first all-electric vehicle in 2018, followed by at least two more by 2020. To prepare, Audi is developing a nationwide, 150-kilowatt fast-charging network. With new all-electric vehicles, the brand aims to win over a new generation of drivers who desire the best of electrified efficiency and performance.

Watch video of Scott Keogh's full LAIAS speech here.

 

The Audi e-tron quattro concept

The Audi e-tron quattro concept study, first presented at the Frankfurt Motor Show in 2015, provides a clear indication of the final production version of the brand’s first battery-electric SUV. The sporty SUV will fit between the Q7 and the Q5 in the product portfolio. Equipped with three electric motors and a high-capacity battery, the Audi e-tron model will offer a maximum of sportiness, driving dynamics and efficiency.  It is expected to be the most reasonably priced premium SUV on the market when it arrives in 2018.

Read more about the Audi e-tron quattro concept here.

 

The Audi Q8 concept

At the 2017 Detroit Auto Show, Audi premiered the Q8 concept, a full-size SUV. The concept is the basis for a plug-in hybrid electric production model that will launch in 2018. It combines sporty performance – 0-62 mph in 5.4 seconds – with efficiency.

Read more about the Audi Q8 concept here.  

 

 

 

The 2017 A3 Sportback e-tron

Audi of America’s refreshed A3 Sportback e-tron is poised to continue to bring new owners to the electric plug-in hybrid family. The compact vehicle in the A3 model-line combines performance with impressive efficiency, and now offers even more technology, for a premium driving experience that is truly Audi. 

Read more about the 2017 A3 Sportback e-tron here.

Media contact

Ellen Carey

Phone: 703.364.7440

Releases

January 09, 2017

Full-size SUV in coupe design: Audi Q8 concept

Dynamic, highly efficient and extremely comfortable: Audi presents the Audi Q8 concept at the North American International Auto Show (NAIAS) 2017.

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August 30, 2016

2017 Audi A3 Sportback e-tron delivers even more technology for a premium driving experience

Audi of America’s refreshed A3 Sportback e-tron is poised to continue to bring new owners to the electric plug-in hybrid family. The compact vehicle in the A3 model-line combines performance with impressive efficiency, and now offers even more technology, for a premium driving experience that is truly Audi.

Read More
January 11, 2016

Audi e-tron quattro concept – outlook on future interior design for HMI, connectivity and infotainment

At the CES, Audi is demonstrating its display and operating concept of the future in an interior mock-up of the Audi e-tron quattro concept car. The brand with the four rings is showcasing its advanced development of the Audi virtual cockpit: the Audi virtual dashboard.

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