Audi and TOMS® create exclusive sunglasses for Audi customers during Season of Audi

  • Customers who purchase or lease a vehicle during the Season of Audi sales event will receive a pair of TRAVELER by TOMS® sunglasses exclusively designed for Audi
  • TOMS® innovative giving program will help restore sight to 50,000 people in need
  • Partnership follows a successful collaboration on exclusive TOMS® shoes during the Summer of Audi sales event

November 06, 2015 | HERNDON, Virginia -- Audi and TOMS are joining forces to make the holidays merrier and brighter. From November 4, 2015 to January 8, 2016, customers* who purchase or lease a new or certified pre-owned Audi vehicle during the Season of Audi sales event will receive an offer for a pair of exclusively-designed TOMS sunglasses featuring the four rings.

The limited-edition TOMS® sunglasses are matte grey and feature stylish red and white detailing on the arms with the Audi rings appearing on the left temple arm, along with a custom fabric case. The exclusive Audi by TOMS sunglasses are available in two styles, Dalston and Florentin. Through TOMS’ innovative giving program, the collaboration aims to help restore sight to 50,000 people in need of medical treatments, sight-saving surgery or prescription glasses.

“After a successful first run during Summer of Audi which resulted in 55,000 pairs of donated shoes, we wanted to continue our collaboration with TOMS and their giving program,” said Loren Angelo, Director of Marketing, Audi of America. “Celebrating the season, it is meaningful for us to participate in a program that has such a positive impact on individuals in need.”

"Tis the season to give back. We look forward to sharing the message of giving for one another, with Audi and TOMS, throughout the Holiday,” said Blake Mycoskie, Chief Shoe Giver and Founder of TOMS.

The Season of Audi year-end sales event also includes special edition A3 and A4 models as well as special offers available on the Audi Q5 and Audi A6.

For more information, please visit and

*The exclusive Audi by TOMS sunglasses are available to customers who purchase or lease a new or certified pre-owned Audi vehicle from an authorized Audi dealer between November 4, 2015, and January 8, 2016. Allow six to eight weeks for redemption code delivery. Customers must provide valid e-mail address. Must redeem code by April 1, 2016. Offer available while supplies last. Style options subject to availability. Offer valid in U.S. only. Corporate employees and fleet customers are not eligible for this offer.

About Audi

Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. The Audi Group is among the most successful luxury automotive brands globally. In 2016, AUDI AG delivered about 1.871 million Audi automobiles and broke all-time company sales records for the seventh straight year in the U.S. Visit or for more information regarding Audi vehicles and business topics.

TOMS Story 2015

In 2006, American traveler Blake Mycoskie befriended children in a village in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One®.

Realizing that One for One could serve other global needs, Blake launched TOMS Eyewear in 2011 to help restore sight to persons in need with every purchase of sunglasses and optical frames. In 2014, TOMS Roasting Co. launched with the mission to provide clean water to developing communities with the purchase of premium coffee.
The most recent TOMS give is tied into the TOMS Bag Collection, which launched in early 2015, and helps to provide safe births to mothers and babies in need through skilled birth attendant training and birth kits.
TOMS is in business to help improve lives. The company identifies global needs and creates products to help address them. This simple idea is what makes TOMS more than a company – they’re a movement that’s continually evolving.


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Amelia Fine-Morrison

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