2020 Audi SQ8 delivers powerful V8 performance and bold road presence

  • 2020 Audi SQ8 4.0 TFSI® V8 engine generates up to 500 horsepower and 568 lb-ft of torque
  • Twin-turbo V8 can propel SQ8 from 0-60 mph in 4.3 seconds
  • Bold design further accentuated by S model design elements

HERNDON, Va., March 5, 2020 – The 2020 Audi SQ8 offers the perfect balance of SUV functionality and emotional design with exceptional S model performance. The SQ8 carries an all-new engine for the U.S. market, a 4.0-liter TFSI® V8, capable of producing 500 horsepower and 568 lb-ft of torque. The available Sport Package adds active roll stabilization and a quattro® sport differential, along with red brake calipers, to further enhance driving dynamics.

Balanced performance

  • New for the U.S. market, the 4.0-liter TFSI® twin-turbo V8 engine is capable of generating up to 500 horsepower and 568 lb-ft of torque, enabling it to sprint from 0-60 mph in 4.3 seconds.
  • The twin-turbocharged SUV routes power via an eight-speed Tiptronic® automatic transmission, sending power to all four wheels via Audi’s quattro® all-wheel drive.
  • The SQ8 offers available active roll stabilization, using the vehicle’s 48V electrical system to turn into corners more flatly. This allows the SQ8 to have a comfortable ride without compromising spirited driving dynamics.
  • Standard all-wheel steering turns the front and rear wheels in the opposite directions to reduce the vehicle’s turning circle and turns them the same direction at highway speeds for enhanced stability.
  • The SQ8 is equipped with standard quattro® all-wheel drive, offering high-precision handling through active torque distribution to both axles. In regular driving situations, the quattro® all-wheel-drive system delivers 60 percent of the torque to the rear axle and 40 percent to the front.
  • Offered as part of the SQ8 Sport Package, the quattro® sport differential offers a dynamic driving experience and enhances cornering agility by actively splitting torque between each of the rear wheels, with the ability to direct nearly all torque to one wheel.

Inspired design

  • Paying homage to the Audi Sport quattro coupe of the 1980s, the design language of the SQ8 is highlighted by pronounced wheel arches and gently inclined C-pillars. The light strip that comprises the rear LED tail light signature is also reminiscent of cues from the original sports coupe.
  • The SQ8 exemplifies today’s Audi SUV design language with a muscular octagonal Singleframe® grille, standard LED headlights and frameless doors.
  • The SQ8 features a unique rear diffuser with quad exhaust outlets.
  • In the U.S., Alu-optic design elements are offered for the first time around the grille as well as the mirror caps, signifying an S model. Standard equipment wheels are 21-inch, 10-V-spoke S-design with all-season tires.
  • The available Black-optic Package includes 22-inch Audi Sport 5-V-spoke anthracite wheels with all-season tires, black exterior accents that complement the mirror caps, roof rails and Singleframe® grille.
  • The SQ8 comes standard LED headlights with LED taillights and dynamic turn signals or can be equipped with available HD Matrix-design LED headlights with full LED taillights. When equipped with the available HD-Matrix design headlights, fast-moving light animations play in the headlights and taillights when the vehicle is locked and unlocked.

Driver-focused interior, comfort for five

  • The dashboard in the SQ8 is angled toward the driver, creating a driver-centric cockpit. The three dimensional architecture around the MMI® touch response system includes an air vent strip that spans the width of the dashboard, underlined by black panel elements and nearly uninterrupted inlays.
  • In the dark, the multicolor contour lights trace the design lines of the interior and provides backlight for the quattro badge above the glove compartment.
  • The SQ8 features a heated, 3-spoke multifunction steering wheel with the S emblem.
  • The SQ8 also comes with perforated, heated and ventilated Valcona leather S sport seats with diamond stitching.
  • Available features include extended leather, massaging front seats functions and heated rear seats.
  • Available interior leather colors include black, Rotor Gray and Arras Red.
  • Aluminum Spectrum interior trim is standard. Also available are Gray Oak high-gloss wood and Carbon Vector interior trims.
  • The SQ8 has standard seating for five passengers, with generous space in the rear. Cargo space is further enhanced by sliding, split-folding 40/20/40 rear seatbacks with adjustable recline.
  • Four-zone automatic climate control, panoramic sunroof and interior lighting package come as standard equipment.

Displays and infotainment

  • Standard second-generation Audi virtual cockpit featuring a 12.3-inch display offers HD resolution of 1920 x 720 pixels. The virtual cockpit helps enhance the infotainment and navigating experience through the large satellite imagery or 3D city maps (requires Audi connect® PRIME subscription) supported with 4G LTE (where available).
  • The MMI® touch response system is displayed over two large, high-resolution touch displays (10.1” top, 8.6” bottom) that are used for navigation functions in addition to the lower display’s controls for climate control, comfort and convenience functions and for natural handwriting input with whole-word recognition.
  • The SQ8 offers passengers an available Wi-Fi hotspot (requires subscription), natural voice control and an extensive Audi connect® portfolio. With an active Audi connect® subscription, functions such as parking information, weather updates and Yelp® review highlights are now integrated within the MMI® touch response system and can be accessed through their own icons.
  • Infotainment features such as internet radio streaming and Amazon Music (subscription required) are also accessible via the MMI® touch response system via the Audi connect® mobile app.
  • Standard Audi phone box connects compatible smartphones with the vehicle’s antenna and can charge the phone inductively.
  • Standard on Prestige models, the full-color head-up display projects relevant driving information including driver assistance systems information in the driver’s field of vision.
  • Standard Audi smartphone interface provides access to wireless Apple CarPlay® and Google™ Android Auto for compatible devices.
  • Two sound systems are offered in the SQ8. Standard is a Bang & Olufsen Premium 3D Sound System. Available on Prestige models, the Bang & Olufsen 3D Advanced Sound System delivers nearly true-to-life surround sound through 19 speakers, powered by the 19-channel BeoCore amplifier and ICE power amplifiers with a peak output of 1,820 watts.

Advanced driver assistance systems

  • Available Adaptive Cruise Assist (ACA), a “hands-on” system that helps the driver with acceleration and braking, maintaining speed and following distance, and with lane tracking over at speeds up to 95 mph and during traffic jam situations.
  • Standard Audi pre sense city helps detect vehicles, pedestrians and cyclists in the vehicle’s forward path, at speeds of up to 52 mph, and can initiate braking if the vehicle detects a potential collision.
  • Standard Top view camera system (front, rear and side views) with virtual 360o surround view combines four wide-angle cameras on the outside of the vehicle to project a virtual real-time 3D model of the SQ8, allowing the driver to toggle around the vehicle and zoom in and out to help with maneuvering in tight spaces.
  • Available Intersection assist helps monitor cross traffic when pulling through an intersection or crossing lanes and can help notify the driver of a potentially hazardous situation by applying the brakes at speeds of up to 6.2 mph or with visual and audio warnings at speeds of up to 18.6 mph. 
  • Available turn assist can help notify you of an oncoming vehicle when turning left by applying the brakes and keeping the vehicle within its own lane.
  • Available traffic sign recognition, including vehicle speed warning, can help detect speed limits and can display the information in the Audi virtual cockpit, including “Right Turn on Red” signs as well as recommended exit and on-ramp speed limit signs.
  • Standard Audi side assist can provide blind spot monitoring via LED indicators on the exterior mirror housings at speeds above 9 mph.
  • Standard Audi pre sense rear helps monitor the traffic following behind the vehicle and can close the windows and sunroof and tension the safety belts in the case of a rear-end collision.
  • Standard Vehicle exit warning (as part of Audi side assist) can help notify you when moving objects are approaching from behind  when the doors are opened with a visual red indication on the LED light strip of the door trim, an acoustic warning and a one- to two-second delay in the door handle release.
  • Standard rear cross traffic assist (as part of Audi side assist) can support the driver when reversing out of a perpendicular parking space and can help alert the driver through a brake jolt in certain situations, for example in the case where an approaching vehicle is detected.

Pricing detail:

Model year 2020 SQ8 starting manufacturer suggested retail prices:

 

Premium Plus

Prestige

2020 Audi SQ8

$89,000

$94,500


*Starting MSRP of $89,000 for a 2020 Audi SQ8 4.0 TFSI quattro® with automatic transmission. Price excludes destination charge ($995), taxes, title, other options and dealer charges. Dealer sets actual price.

For more information, please visit www.audiusa.com.

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ABOUT AUDI OF AMERICA
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands, delivering about 1.845 million vehicles globally in 2019. In the U.S., Audi of America sold just over 224,000 vehicles in 2019 and launched the brand’s first fully electric vehicle, the Audi e-tron – one of four fully electric models coming to the U.S. market in the next two years. Globally, the brand aims to be CO2 neutral by 2050. Visit audiusa.com or media.audiusa.com for more information regarding Audi vehicles and business topics.

This information and any vehicle specifications are preliminary and subject to change.

Driver assistance features are not substitutes for attentive driving. See Owner’s Manual for further details, and important limitations.

When using MMI touch response system, always pay careful attention to the road, and do not drive while distracted. See Owner’s Manual for further details, and important limitations.

Always obey local speed and traffic laws.

Traffic light information is not a substitute for attentive driving. Requires compatible traffic infrastructure which is not available in all areas. Not available on vehicles built prior to June 1, 2016. See Owner’s Manual for further details, and important limitations.

Connect PRIME services are optional, may require an additional subscription with separate terms and conditions, and should be used only when it is safe and appropriate. Trial or paid subscription required. Connect PRIME services require vehicle cellular connectivity and availability of vehicle GPS signal; certain services collect location information, see Terms of Service for information about how to disable. Online services are subject to change at any time. Google Earth features will not be available after December 2020 for Model Year 2018 & prior vehicles. Google Earth is a trademark of Google Inc. See Terms of Service, Privacy Policy, and other details at https://www.audiusa.com/privacy and https://www.audiusa.com/technology/intelligence/audi-connect/connect- terms.

Not all Apple CarPlay or Android Auto features available on all operating systems. Message and data usage rates apply. These features require compatible device, operating system, and mobile apps. See mobile device and app providers for terms and privacy. “Android, Android Auto, Google Play, and other marks are trademarks of Google Inc. “Apple CarPlay” is a trademark of Apple Inc.

Audi connect should only be used when it is safe and appropriate. Audi connect services and features are optional, provided with the support of authorized affiliated and third party service providers, and may require additional subscriptions with separate terms and conditions. Available on select models. Certain services collect location information, see Terms of Service for information about how to disable and for other details. Google Earth is a trademark of Google Inc. Connect services are subject to technologies remaining commercially available, such services are not guaranteed, and may not be available after 2021 for equipped MY17-20 vehicles.

Always ensure that your vehicle is equipped with appropriate tires and equipment and always adjust your speed and driving style to the road, terrain, traffic, and weather conditions. See Owner’s Manual for further details, and important limitations.

These low-profile tires may ride less comfortably, make more noise, and wear more quickly than other choices. To avoid tire, rim, or vehicle damage, it is important that inflation pressure is regularly checked and maintained at optimum levels. Tires are supplied and warranted by their manufacturer.

Standard text and data rates apply.

Always pay careful attention to the road, and do not drive while distracted. The Wi-Fi hotspot feature is intended for passenger use only. 4G LTE coverage is not available in all areas. Wifi feature is provided through Connect PLUS. Connect PLUS features and technologies are optional, may require an additional subscription with separate terms and conditions, and should be used only when it is safe and appropriate. See materials provided by wireless carrier for terms, privacy, data security details. Returning devices connect automatically and use plan data unless hotspot is removed from device settings.

The Wi-Fi hotspot feature is intended for passenger use only. 4G LTE coverage is not available in all areas. Wifi feature is provided through Connect PLUS. Connect PLUS features and technologies are optional, may require an additional subscription with separate terms and conditions, and should be used only when it is safe and appropriate. See materials provided by wireless carrier for terms, privacy, data security details. Returning devices connect automatically and use plan data unless hotspot is removed from device settings.

Requires active Amazon account.  Always pay careful attention to the road and do not drive while distracted. Certain Amazon Music functionality is dependent on compatible smart phone technology. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates.

When using myAudi app, always pay careful attention to the road, and do not drive while distracted. See Owner’s Manual for further details and important limitations.

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