"Daughter" was directed by Aoife McArdle, an award-winning filmmaker, and features the hashtag #DriveProgress, which Audi will use in the coming year to promote new and ongoing initiatives.
Audi of America is committed to supporting pay equality, inclusivity, and the growth and development of all employees. The company has publically pledged to support ongoing commitment to women’s pay equality in the workplace and to foster a work environment that drives equality for all employees. Audi also instituted a graduate internship program where 50 percent of enrollment must be female establishing greater equality for our future workforce.
The company also supports external initiatives to develop opportunities for women at the educational, career and leadership levels in art and film, STEM, and business that will inspire and secure the next generation of female leaders. Already this year, the brand collaborated with longtime partner AFI FEST to create the Audi Fellowship scholarship program, which will grant one promising female director AFI Conservatory enrollment. Audi has been the official automotive sponsor of AFI FEST for over 14 years.
Fans can follow the #DriveProgress story @Audi on Facebook and Twitter. Additionally, Audi will launch a custom Snapchat filter nationally encouraging fans to participate in the #DriveProgress conversation by sharing their own stories.
The all-new 2018 Audi S5 Sportback Prestige featured in the commercial will be available in Spring 2017. For more information on the S5, please visit: https://www.audiusa.com/models/audi-s5-sportback.
For nearly a decade, Audi of America has led with compelling stories on game day – from shooting for the moon in 2016 with “The Commander" to ending the vampire craze in 2013. Engaging creative combined with actions to engage the socially active audience has been signature to the brand's actions by being the first brand to use a hashtag in a game day commercial in 2011 to allowing consumers to select the final ending in 2012.
Fans can follow @Audi on Twitter, Instagram and Snapchat, and Audi USA on Facebook.
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. The Audi Group is among the most successful luxury automotive brands globally. In 2016, AUDI AG delivered about 1.871 million Audi automobiles and broke all-time company sales records for the seventh straight year in the U.S. Visit www.audiusa.com or media.audiusa.com for more information regarding Audi vehicles and business topics.
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