Audi returns to electrify the Big Game on Feb. 3 with a 60-second spot

  • 2019 marks tenth year for the brand as advertiser in the annual football event with spot in second quarter
  • Commercial to feature Audi electric future, continuing the brand’s push into electrification
  • In step with growing demand, by 2025 every third Audi sold will be electrified

HERNDON, VA., January 4, 2019 – Audi returns to the big game with a 60-second commercial in the second quarter, marking the 10th year as an advertiser. This year’s spot will feature an electrification theme that includes all-new Audi e-tron models.

“We're returning to the biggest advertising stage to let America know that electric has gone Audi,” said Loren Angelo, vice president, Marketing, Audi of America. "Last fall, Audi introduced its first all-electric production e-tron SUV followed by the e-tron GT concept debut at the LA Auto Show, signaling an aggressive push into electrification. The big game is a perfect platform to continue the momentum.”

This is the tenth showing for Audi in America’s biggest night in football. The brand with the four rings has a history of telling compelling stories on game day – from sparking a national conversation with “Daughter” in 2017, to shooting for the moon in 2016 with “The Commander" to allowing online viewers to vote on the commercial’s ending in 2013 with “Prom.”  San Francisco-based Venables Bell & Partners is creating the 2019 spot.

Audi: electric offensive continues
In anticipation of nearly 30 percent of its U.S. customers going electric by 2025, Audi will introduce three battery electric vehicles in the coming three years. The five-passenger Audi e-tron SUV is available now for reservation, the e-tron Sportback in 2020 and the e-tron GT will follow. In step with demand, globally, the brand will offer more than 20 fully electric and plug-in-hybrid models before 2025.

Find out more and reserve the all-new Audi e-tron here.

Fans can follow @Audi on Twitter, Instagram and Snapchat, and Audi USA on Facebook.

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ABOUT AUDI OF AMERICA
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands, delivering about 1.878 million vehicles globally in 2017. In the U.S., Audi of America sold nearly 227,000 vehicles in 2017 and broke company sales records for the eighth straight year. Visit audiusa.com or media.audiusa.com for more information regarding Audi vehicles and business topics.

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