Audi collaborates with Reddit for first livestreamed, in-motion AMA series, "Think Faster"
- “Think Faster” will feature live AMA (Ask Me Anything) interviews with actors Adam Scott and Elizabeth Banks, with host Selema “Sal” Masekela
- Collaboration marks the first time a Reddit AMA series will be hosted from a brand profile
HERNDON, Virginia, September 26, 2017 – Audi of America, in collaboration with Reddit, announces the first-ever livestreamed, in-motion, AMA series to launch on the Reddit platform tomorrow, September 27.
As part of Audi’s “Think Faster” campaign promoting the new Audi Sport performance models, the two-part series, will feature live interviews from the passenger seat of the 2018 Audi TT RS, as it’s driven by a professional driver at speeds up to 130 mph around the Willow Springs International Raceway track in California.
Commentator, Journalist, Musician, and Producer Selema “Sal” Masekela will host the two events, and actors Adam Scott (“Parks and Rec,” “Big Little Lies,” “Step Brothers” and the highly anticipated “Little Evil” on Netflix and “Ghosted” on Fox) and Elizabeth Banks (“The Hunger Games,” “Wet Hot American Summer,” “Power Rangers,” “The Lego Movie” and “Pitch Perfect”) will join in the passenger seat. Adam and Elizabeth will answer questions on the spot – collected from their respective Reddit AMA posts – via YouTube livestream, which will broadcast live from Audi’s Reddit profile page.
“‘Think Faster’ in collaboration with Reddit brings several ‘firsts’ to both our brand and the social platform,” said Loren Angelo, vice president, marketing, Audi of America. “By livestreaming AMAs, our fans will experience every exhilarating twist and turn the TT RS takes, and see our guests’ reactions in real-time, as their most burning questions are answered. It’s an AMA unlike any other."
The Audi and Reddit collaboration marks the first time a brand has created a unique AMA concept and format specifically to drive Reddit user engagement. Audi is the first auto brand to have a Reddit profile, and it’s the first time an AMA series will be hosted from a brand profile. During “Think Faster,” Audi will take over Reddit’s homepage, driving users to engage with the brand directly and soliciting AMA questions on Audi’s Reddit profile page.
Audi will also use Google's innovative Lightbox format to promote the series, letting viewers livestream interviews directly from the ad unit.
“Reddit is the only platform on the planet with such broad reach, powerful interest targeting, and authentic brand conversation through creative activations that genuinely delight a brand’s target consumers,” said Reddit co-founder Alexis Ohanian. "Reddit's iconic ‘Ask Me Anything’ format has never been experienced like this. Adam Scott and Elizabeth Banks will be answering user questions in some of the most intense scenarios we've seen for these actors. We can't wait to see how these AMAs will turn out."
With an all-new five-cylinder engine delivering more than 390 HP, the all-new 2018 Audi TT RS is the most powerful production TT model Audi has ever produced. Featuring a new 2.5-liter TFSI® engine, that delivers the distinctive five-cylinder sound that is unmistakably Audi and harkens back to the original turbocharged five-cylinder, the Audi Ur-quattro, the TT RS boasts impressive driving dynamics and powerful performance. In addition, the TT RS features standard quattro® all-wheel drive, the legendary technology that was once a dominant force in the World Rally scene and that has earned the Audi brand many triumphs in motorsport at racetracks worldwide.
San Francisco-based MUH-TAY-ZIK | HOF-FER created “Think Faster” in partnership with Reddit. Production partners include PrettyBird & Directors Four Clops; Eli Stonberg and Jeff Greco. Autosport Labs provided auto telemetry and race capture systems for the “Think Faster” production, providing real time data from the Audi Sport TT RS that will be used during the live broadcasts.
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Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. The Audi Group is among the most successful luxury automotive brands globally. In 2016, AUDI AG delivered about 1.871 million Audi automobiles and broke all-time company sales records for the seventh straight year in the U.S. Visit audiusa.com, audioffers.com, or media.audiusa.com for more information regarding Audi vehicles and business topics.
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