Audi sponsorship of the 67th Emmy® Awards to feature Audi A3 Sportback e-tron® plug-in hybrid

  • For the fifth consecutive year, Audi returns as Official Automotive Partner of the Television Academy
  • Audi A3 Sportback e-tron plug-in hybrid to appear on the red carpet at the Emmy Awards on Sunday, September 20th
  • Television commercials and online video featuring the all-new Audi A3 Sportback e-tron plug-in hybrid and all-new Audi TT to air throughout the weekend; new video featuring The Muppets now live online


September 18, 2015 | HERNDON, Virginia – Audi will continue its sponsorship of the Television Academy as the Official Automotive Partner and vehicle provider for the 67th Emmy® Awards.  For the fifth consecutive year, Audi will return with its annual pre-Emmy event, red carpet presence, online videos and in-show commercials. Audi will elevate its Emmy Awards presence with the debut of the all-new Audi A3 Sportback e-tron®, the brand’s first luxury plug-in hybrid. Two new television commercials featuring the all-new Audi A3 Sportback e-tron plug-in hybrid and the all-new Audi TT will air throughout the weekend, as well as an entertaining online video featuring The Muppets.

“The Emmy Awards is the most important night in television, so it’s only fitting that we chose to launch the Audi A3 Sportback e-tron plug-in hybrid on this national stage,” said Loren Angelo, Director of Marketing, Audi of America. “Throughout Emmys weekend Hollywood insiders and TV fans alike will experience the A3 Sportback e-tron plug-in hybrid, a vehicle that adapts to our customer’s lifestyle and proves efficiency, performance and luxury can co-exist.”

Throughout the weekend, Audi will also showcase the all-new A3 Sportback e-tron plug-in hybrid with a television commercial called “New Arrival.” In the spot, the viewer will experience the powerful performance of the Audi A3 e-tron plug-in hybrid, as it punctures the quiet of an idyllic, eco-friendly neighborhood by performing an incredible power-slide before backing into its driveway. A 45-, 30- and 15-second version will air throughout the weekend on network and cable television.

The brand’s first step towards an electrified future, the sophisticated A3 Sportback e-tron plug-in hybrid delivers dynamic performance and handling, and available advanced technologies and driver assistance systems, while maintaining the luxury experience consumers have come to expect from Audi. True to the brand, the all-new Audi A3 Sportback e-tron plug-in hybrid delivers a better, more exciting, driving experience for a broad range of consumers who want both accessible electrification and luxury together. For more information on the 2016 Audi A3 Sportback e-tron plug-in hybrid, please visit:

Throughout the weekend, Audi will also debut a new 30-second television commercial highlighting the 2016 Audi TT entitled “Reality? Check.” Leveraging the innovative tilt-shift photography style that produces a surreal effect, the spot will take the viewer on a highly-visual and exciting journey with the all-new Audi TT. In the spot, a 10-year-old-boy plays with a toy-sized Audi TT and helicopter as he begins to dream. He envisions his Audi TT entering into his imaginary stunt-world conjuring up the Audi racing heritage. The Audi TT then transports the viewer into a wild ride in the “real world” designed by a young boy’s imagination.  A 90-second extended version of the spot will be available on the Audi of America YouTube channel.

The powerful and sporty Audi TT boasts an exciting new design, characterized by the use of innovative technologies and driver-focused orientation, including the all-new virtual cockpit, an entirely digital instrument cluster, revolutionizes the way the driver interacts with the vehicle. For more information on the 2016 Audi TT, please visit:

Capitalizing on Emmy season, Audi teamed up with one of TV’s favorite ex-couples for a comedic video entitled “Kermit Gets Set Up.” Viewers watch as Kermit the Frog and the confident Miss Piggy meet up for the first time since their breakup for the ultimate Hollywood power lunch. The video features appearances by some of this year’s most popular female Emmy nominees including Julie Bowen (“Modern Family”), Viola Davis (“How to Get Away With Murder”), a hilarious appearance by Emmy-nominated Joel McHale (“The Soup”), and a special cameo by the 2016 A3 Sportback e-tron plug-in hybrid. The video can be viewed on the Television Academy YouTube channel.

“Kermit Gets Set Up” was created by PMK.BNC
“New Arrival” was created by Venables Bell & Partners
“Reality? Check.” was created by Mediacom


About Audi

Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. The Audi Group is among the most successful luxury automotive brands globally. In 2016, AUDI AG delivered about 1.871 million Audi automobiles and broke all-time company sales records for the seventh straight year in the U.S. Visit or for more information regarding Audi vehicles and business topics.


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