Audi returns to the Marvel cinematic universe for hero-versus-hero epic, Marvels Captain America: Civil War
- Audi teams with Marvel Entertainment for May 6 release of Marvel’s Captain America: Civil War
- Featured models include the all-new 2017 Audi R8 V10 plus Coupe, 2017 Audi SQ7, 2017 A4 and 2016 A7 Sportback
- Audi to release global advertising and marketing campaign to support the film
April 18, 2016 | HERNDON, Virginia – Audi and Marvel Entertainment team up once again for the release of Marvel’s newest blockbuster, Captain America: Civil War, set to be released in the U.S. on May 6, 2016. The collaboration continues the Audi brand’s commitment to one of Hollywood’s biggest franchises and its passionate fans.
After nearly a decade of successful collaborations, the Audi and Marvel alliance remains strong. Multiple models from the luxury carmaker are featured in the film with a robust association that includes an advertising and marketing campaign kicking off with the World Premiere in Los Angeles.
Released today, the campaign includes an exclusive digital video called “The Chase,” directed by the film’s directors Anthony and Joe Russo. Audi excites the Marvel universe by previewing a pivotal scene featuring the all-new Audi SQ7. Additionally, the campaign will include a 30-second commercial which will begin airing globally mid-April.
“Even as the mighty Avengers break into Civil War, their affinity for best in class, high performance and state-of-the-art technology in their vehicles ties them together,” said Loren Angelo, Director of Marketing, Audi of America. “Audi is excited to be a mainstay for the Marvel franchise and to support their cast of Super Heroes with a fleet of superior Audi vehicles.”
While the Avengers’ universe is fractured as we know it, Audi supports Super Heroes on both sides of the divide with all-new models. Captain America, played by Chris Evans, debuts the all-new Audi SQ7, while his current adversary, Iron Man (Robert Downey Jr.) finds himself once again behind the wheel of the all-new Audi R8 V10 plus Coupe supercar.
“We’re always trying to ride the line in these movies between something that is set in our real, present-day world, but at the same time feels special and forward-thinking - just a little out of reach," said Anthony Russo, who directed the film along with his brother Joe Russo. "So to be able to work with a company like Audi and have access to their current models and their most advanced designs, it helps us strike that right balance between real world and the future.”
Making its Hollywood debut is the Audi prologue show car as the model of choice for Chadwick Boseman’s character, Black Panther/T’Challa. Emily VanCamp as Agent 13 sports the all-new Audi A4 and Zemo, played by Daniel Brühl, drives the A7 Sportback.
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. The Audi Group is among the most successful luxury automotive brands globally. In 2016, AUDI AG delivered about 1.871 million Audi automobiles and broke all-time company sales records for the seventh straight year in the U.S. Visit www.audiusa.com or media.audiusa.com for more information regarding Audi vehicles and business topics.
About Marvel's Captain America: Civil War
Marvel’s “Captain America: Civil War” finds Steve Rogers leading the newly formed team of Avengers in their continued efforts to safeguard humanity. But after another incident involving the Avengers results in collateral damage, political pressure mounts to install a system of accountability, headed by a governing body to oversee and direct the team. The new status quo fractures the Avengers, resulting in two camps—one led by Steve Rogers and his desire for the Avengers to remain free to defend humanity without government interference, and the other following Tony Stark’s surprising decision to support government oversight and accountability.
Marvel’s “Captain America: Civil War” stars Chris Evans, Robert Downey Jr., Scarlett Johansson, Sebastian Stan, Anthony Mackie, Don Cheadle, Jeremy Renner, Chadwick Boseman, Paul Bettany, Elizabeth Olsen, Paul Rudd, Emily VanCamp, Frank Grillo and Martin Freeman, with William Hurt and Daniel Brühl. Anthony & Joe Russo are directing with Kevin Feige producing. Louis D’Esposito, Victoria Alonso, Patricia Whitcher, Nate Moore and Stan Lee are the executive producers. The screenplay is by Christopher Markus & Stephen McFeely. Get ready to pick a side and join the nonstop action playing out on two fronts when Marvel’s “Captain America: Civil War” opens in U.S. theaters on May 6, 2016.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit marvel.com. © 2016 MARVEL
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